MH Holding Investment is the culmination of a family journey — from car trading in 1995 to managing three UAE rental brands under one investment roof in June 2025.
Our name carries a double meaning — one that reflects both the founder and the next generation he built this for.
The M of our founder's name. Mohamed Hesham entered the UAE automotive market in 1995 and spent 30 years building the expertise, relationships, and vision that MH Holding is founded upon.
The H of his two sons. Hesham leads operations and marketing since 2017. Mahmoud leads finance and investment since 2020. Together they carry the family legacy forward into a new era.
MH is not just a name — it is a family commitment to the UAE mobility industry, carried across three people and formally established in June 2025.
It begins with Mohamed Hesham in 1995 — not in rental, but in car trading. Before most operators had entered the UAE market, Mohamed was already studying it: how vehicles move, how values shift, how the market breathes. That foundation gave him something that cannot be taught in a classroom.
In 2004, he moved into car rental. Two decades of operational leadership followed — building frameworks, banking relationships, and a reputation that opened doors across Dubai and Abu Dhabi.
When sons Hesham (2017) and Mahmoud (2020) joined, the family's capability expanded. Operations, digital marketing, financial management, and investment analysis came together under one family roof.
In June 2025, MH Holding Investment was formally established — bringing Mirage Rent A Car, Silver Arrow Car Rental, and Al Hurr Car Rental under one unified investment group.
"We did not enter this market to follow trends. We built the knowledge before the market matured — and that is our edge."
Mohamed Hesham — Founder & CEO
The architect of the group. Car trading since 1995, rental since 2004. His banking relationships, fleet expertise, and market knowledge underpin everything.
The H in MH. Leads operations, marketing, CRM, and digital growth. Currently Managing Partner at Al Hurr Car Rental, Abu Dhabi.
The M in MH alongside his father. Anchors financial intelligence — accounting, investment analysis, and structured banking financing.
MH Holding creates shared infrastructure that makes each brand stronger than it could ever be independently.
Fleet financing, accounting, and banking relationships managed at holding level — giving each brand financial strength it could not build alone.
25+ years of operational knowledge flows across all three brands — unified procedures, fleet discipline, and customer service frameworks.
Each brand retains its own market identity and customer base — serving distinct segments with their own voice and positioning.
The holding evaluates new acquisitions with rigorous investment analysis — ensuring disciplined, sustainable expansion.
The UAE car rental market is entering a period of consolidation. MH Holding is built to lead that shift.
Operating across Abu Dhabi and Dubai — the two largest mobility markets in the UAE — gives us unmatched geographic coverage.
As the sector matures, professional holding groups are replacing fragmented single-brand operators. We entered at the right moment.
Banks, government entities, fleet suppliers, and corporate clients built over three decades — relationships new entrants cannot replicate.
We will continue acquiring, building, and optimising mobility businesses across the Emirates — anchored by the values of discipline, expertise, and long-term thinking that have defined this family since 1995.