Our team spans every dimension of the car rental business — operations, finance, banking, marketing, and strategy — with a combined experience that is simply unmatched in the UAE market.
30 years across car trading and car rental. The architect of MH Holding — his banking relationships, fleet expertise, and market intelligence underpin everything the group does.
Managing Partner at Al Hurr Car Rental, Abu Dhabi. Leads operations, CRM, digital marketing, and customer acquisition. Bridges the group's legacy expertise with modern execution.
Anchors the group's financial intelligence. Oversees accounting, investment analysis, and structured banking financing. Ensures each brand operates with financial rigour.
Our 9 additional professionals cover every function of the car rental business with depth and specialisation.
Day-to-day fleet operations, vehicle scheduling, maintenance coordination, and logistics management across the group's brands.
Fleet acquisition planning, vehicle lifecycle management, and supplier coordination for optimal fleet performance.
Customer experience management, complaint resolution, and relationship management for corporate accounts.
Financial reporting, budget management, and P&L oversight across all three portfolio brands.
Accounting, VAT compliance, payroll, and financial records management in accordance with UAE regulations.
Manages banking relationships, fleet financing facilities, and credit lines with UAE financial institutions.
Market analysis, acquisition evaluation, and strategic planning for the holding group's growth across the UAE.
Digital presence management, SEO, social media, and performance marketing across all three brands.
Corporate account acquisition, B2B sales pipeline, and key account management for the group's rental brands.
We hold every team member to the highest standard — because our brands' reputations depend on it.
30 years of relationships built on trust. That is the foundation everything else rests on.
We invest in our people the same way we invest in our brands — with patience and long-term thinking.
This is a family business. Our commitment to the UAE mobility market is generational, not transactional.